Analytics
UTM Link Builder
Build campaign URLs with utm_source, utm_medium, utm_campaign, and optional term and content. No account required.
The finished URL appears here.
How it works
- Enter the destination URL and campaign fields.
- We encode the query string safely.
- Copy the link onto the post or into PostPublish tracking.
FAQ
Will this create a PostPublish tracking link?
This builder only adds UTM parameters. Signed-in workspaces can also create PostPublish tracking links from the app.
What if my URL already has a query string?
Existing parameters are kept. UTM keys are added or replaced so you do not end up with duplicates.
Related tools
Instagram
Instagram Grid Maker
Split one photo or grid several photos, then download.
Writing
Character counter
Live counts against the six networks PostPublish publishes to.
Instagram
Username ideas
Handle variants from a keyword — check them on each network yourself.
Writing
Caption formatter
Tidy line breaks, quotes, and spacing before you schedule.
Instagram
Hashtag cleaner
Dedupe and tidy tags so the caption stays readable.
Ready to schedule across Instagram and more?
These utilities stay free. PostPublish publishes the result across Instagram, Facebook, LinkedIn, Threads, X, and Telegram.